The Basics of Effective SMS Marketing That You Need to Know

 SMS marketing has proven to be a highly effective medium for reaching out to your target audience. In this article, you will learn the basics of effective SMS marketing and how you can leverage its potential to expand your brand’s reach. Moreover, this blog post is designed as an introduction to SMS marketing and its potential. If you are new to this field, you will find useful information about its advantages and limitations. Keep reading to discover more!

 

What is SMS Marketing?

SMS marketing is a form of direct marketing that allows advertisers to send promotional messages to their customers’ mobile devices. These messages can be sent as text, url, or image content. There are two types of SMS marketing – Inbound, and Outbound.

Why Use SMS Marketing?

SMS marketing is one of the most effective marketing channels. It has the highest conversion rates of any marketing channel. SMS marketing is cost-effective and sustainable. There are no set-up fees, and unlike email marketing, there is no risk of your subscribers unsubscribing. It is highly targeted. You can segment your subscribers based on their interests, demographics, and behaviour. It is timely. Since most people check their phones throughout the day, you can send them a message at the right time, when they are most likely to respond to your call to action. It drives discovery. You can use it to drive organic search traffic and increase your brand’s discoverability. It drives app installs. You can encourage your subscribers to download your app and give you a chance to engage with them on a more personal level.

 

How to Be Effective with SMS Marketing?

There are a few things you should keep in mind when designing an SMS campaign to ensure that it is effective. Keep it short and simple. Your message should be short and to the point so you can engage your audience with the content that is most relevant to their needs. Personalize your message to build trust. A personalized message will give your brand a personal touch that will help your audience trust you more. Keep your message focused on the benefit. The content of your message should focus on the benefit your product/service offers to engage your audience with a call to action. Use images and url links. Images and url links can help increase the click-through rate of your messages. However, you should always use images that are relevant to the content of your message.

 

Limitations of SMS Marketing:

While SMS marketing is an effective marketing channel, it is not without its limitations. These limitations can be overcome by taking the following factors into consideration while designing your SMS campaign. People can block your number. If your message is spammy, customers can block your number to prevent future messages from reaching them. You have a limited character count. You can send as many messages as you want, but you have to make sure that you keep them short and to the point because your audience is busy, and they don’t have the time or interest to engage with a lengthy message. Your message is unidirectional. With this medium, you send your message out, but your customers can’t respond to it. So, you have to make sure that your message is interesting enough to keep their attention.

 

Key Takeaway:

SMS marketing is an effective and low-cost marketing channel that delivers ROI when done right. It is highly targeted, timely, and useful for driving app installs. There are a few things you should keep in mind when designing an SMS campaign to ensure that it is effective. These include keeping it short and simple, personalizing your message to build trust, keeping your message focused on the benefit, and using images and url links. The limitations of SMS marketing are people can block your number, you have a limited character count, and your message is unidirectional. However, if you take these factors into consideration while designing your SMS campaign, you can effectively leverage this medium to expand your brand’s reach.