The Basics of Effective SMS Marketing That You Need to Know

SMS marketing has proven to be a highly effective medium for reaching out to your target audience. In this article, you will learn the basics of effective SMS marketing and how you can leverage its potential to expand your brand’s reach. Moreover, this blog post is designed as an introduction to SMS marketing and its potential. If you are new to this field, you will find useful information about its advantages and limitations. Keep reading to discover more! What is SMS Marketing? SMS marketing is a form of direct marketing that allows advertisers to send promotional messages to their customers’ mobile devices. These messages can be sent as text, url, or image content. There are two types of SMS marketing – Inbound, and Outbound. Why Use SMS Marketing? SMS marketing is one of the most effective marketing channels. It has the highest conversion rates of any marketing channel. SMS marketing is cost-effective and sustainable. There are no set-up fees, and unlike emai...