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According to a report by eMarketer, the number of email users around the world is expected to increase from nearly 1.91 billion in 2019 to 2.6 billion in 2023. This means that more people will be using email services as well as email marketing (EM) for business purposes. In order to attract new clients and retain them for longer, businesses are increasingly turning towards email marketing as their primary marketing channel. However, not everyone has been successful with email marketing. Even though it’s a cost-effective method of reaching out to potential customers and getting them interested in your company or product, many companies fail to get subscribers engaged with their content and therefore often wonder; What are the New Techniques in Email Marketing Companies in Chennai in 2023?     Stay updated with the latest trends in email marketing: There are many changes and new techniques in email marketing companies in Chennai in 2023. But one thing is certain - the suc...

Everyone knows that email marketing is a very effective way to reach out to your customers, but how many know about the importance of email in the digital marketing world? Yes, it is true. In the year 2000, Jeff Elmore wrote the first version of ‘ Email Marketing ’. And yes, you read that right. Today, over half a billion people across the globe are subscribed to their email address and read an average of 17 emails every day! That’s how important it has become in today’s digital marketing world. If you want to stay ahead of your competitors and grow your business at the same time, you need to start using email marketing services in your business right now. Let’s understand what this blog post is all about. What is Email Marketing? Email marketing is a strategy to market your products and services through emails. With the rise of internet and mobile phones, companies are now relying more on email marketing to make their presence known. Email marketing is a marketing strategy that ...

Email marketing is a popular tool for businesses looking to connect with consumers. In just about every industry, it’s now common for companies to have an email address or a website where people can easily find information and order from the company. However, as with any other business marketing method, it’s not as easy as you think. Getting your emails read, opened, and responded to takes work on various fronts: creating compelling subject lines that entice users; crafting messages that are on brand and useful; scheduling emails so they don’t get missed; and testing different messaging until you find out what works best for your audience.   Be consistent and use automation: Automation is key to growing your email list. It allows you to continue to reach out to people who have opted-in to your list, but also frees up time to create other exciting content. If your emails are inconsistent, users may glance past them. They may be confused by the content and its timing. Or, they ...

  If you have a company website, it’s likely that you’ve also created an email list to market your services to potential customers. Email marketing is a great way to reach people who are interested in what you have to offer, but there are many different ways of doing this. Not all of them will give you the same results. There may be the temptation to use all the latest gimmicky tricks and techniques instead of focusing on creating useful content that your subscribers will want to read. However, these things can help your email marketing efforts -- especially if you want them to also boost your SEO ranking. Read on for 10 effective email marketing techniques that will boost your SEO success.   What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.  Sure, there are newer methods of communicating with your audience and customers like social media and live chat....