How to Improve Your Business Site through SMS Marketing Company Chennai?

Your business website is the first impression your customers have of you. Therefore, it’s crucial that you have a clean and user-friendly design to represent your brand and company image. However, a good user experience can only take you so far if your site isn’t optimized for search engines, has poor content quality or doesn’t have any targeted keywords in the title of your content. SMS marketing company Chennai can help you improve these issues through text message marketing. This blog will give you some insight into why and how you should go about implementing SMS marketing in your business as well as some useful strategies for doing so effectively.

 

What is SMS Marketing?

SMS marketing is when businesses use SMS as a way to market their products and services. In India, it is a growing trend, as 52% of consumers use their mobile phones as their primary point of contact with brands. The majority of consumers in India use their mobile phone as their first point of contact with brands; 52% of respondents said they used their phone more than other forms of communication. With more consumers turning to their mobile phones as the first point of contact with brands, using SMS as a form of marketing is proving to be quite effective. SMS marketing works best when you have an intimate relationship with your customers. You can use SMS to connect with your existing customers, build loyalty and increase brand recall. Moreover, you can also use SMS to attract new customers by providing useful information and engaging in real-time conversations.

 

Why use SMS for marketing?

With mobile phone penetration in India sitting at close to 80%, there are many benefits of using SMS marketing. First, it’s a low-cost way to send messages. You also don’t need to create any type of marketing content for this channel as it is already built into the phone. Because it’s part of the system, it’s also very easy to manage. The only downside of SMS marketing is that it’s a channel that's only useful for those with a phone that can send and receive SMS messages. Fortunately, that’s changing. SMS is becoming less relevant as more Indians adopt mobile phones, and more Indians enter the smartphone age. In fact, nearly 50% of all Indian consumers now use a smartphone. That means that SMS marketing is becoming less relevant for businesses.

 

Useful Strategies for Using SMS Marketing:

- Tailor your message - Make sure that your SMS marketing is tailored to your individual customers. This means that you shouldn’t simply repurpose the same messages that you use on your website. Instead, create a unique set of messages that are relevant to your audience. Use customer feedback to find out what they think about your products and services and use that as a base to create your texts. - Keep it short - Like many other channels, SMS marketing is much quicker than email. However, that means that

You need to keep your content concise and your images and copy to a minimum. It’s also best to avoid lengthy paragraphs and sentences. - Use visuals - Visuals make your content more engaging and, therefore, give your customers a better experience when reading your messages. For example, you can use infographics, photos, videos and other visuals to increase your customer’s engagement. - Be consistent - Lastly, make sure that you’re consistent with your messaging and brand image. If you’re constantly changing your messages, you’ll lose customers that are familiar with your brand.

 

Which keywords should you target with SMS marketing?

First, you need to determine which keywords you’re hoping to rank for through SMS marketing. This isn’t the same as your website target keywords. In fact, these are words that your customers are actively searching for on Google and other search engines. You can use a tool such as Keywordtool.io to find out which keywords your customers are actually searching for. Once you have this information, you can create your content around these keywords. You can also add a link to your website at the bottom of your messages to help boost your rank. You can also find out which words are used most often in your industry by adding these terms to your keyword list. Then, use these words in your SMS marketing to help boost engagement.

 

How to plan your content strategy for effective SMS marketing campaign?

There are multiple ways to send SMS messages to your customers. However, the best way is to create a dynamic campaign that provides them with a variety of content options that they can choose from. For example, you can have a set of messages that are specifically designed to be read aloud. These are great for driving engagement between you and your customers as they can respond to your messages at any time. Moreover, they can also be used to provide FAQs and other information that don’t necessarily fit into your typical content. For another example, you can create messages that are specifically designed to be read and forwarded. These are great for driving brand awareness as your customers can share your content with their friends and family.

 

Conclusion:

SMS marketing is still a relatively new channel, but it has already seen success in many industries. Businesses can use SMS as an effective channel to connect with existing customers, build loyalty and drive brand recall. Therefore, it’s worth considering for your marketing strategy. SMS marketing works best when you have an intimate relationship with your customers. You can use SMS to connect with your existing customers, build loyalty and increase brand recall. Moreover, you can also use SMS to attract new customers by providing useful information and engaging in real-time conversations.