Email Marketing in India: How does it work now and what will happen in 2023?

Everyone knows that email marketing is a very effective way to reach out to your customers, but how many know about the importance of email in the digital marketing world? Yes, it is true. In the year 2000, Jeff Elmore wrote the first version of ‘Email Marketing’. And yes, you read that right. Today, over half a billion people across the globe are subscribed to their email address and read an average of 17 emails every day! That’s how important it has become in today’s digital marketing world. If you want to stay ahead of your competitors and grow your business at the same time, you need to start using email marketing services in your business right now. Let’s understand what this blog post is all about.

What is Email Marketing?

Email marketing is a strategy to market your products and services through emails. With the rise of internet and mobile phones, companies are now relying more on email marketing to make their presence known. Email marketing is a marketing strategy that companies use to market their products and services to their customers/prospects through emails. It’s an effective method because customers are already accustomed to reading emails. Email marketing is best suited for businesses that have a product or service that can be delivered through email. If you don’t have anything to sell, social media is the best option for you.

 

Why is it important to use email marketing?

Email marketing is one of the best marketing methods that you can use. Need proof? In 2015, 70% of all online sales were made through digital marketing channels like email, websites and search engine optimization. With this being said, email marketing is a great way to increase your sales, increase brand awareness and build your business. is it? Let’s see what your possible results are when you start using email marketing. When you start using email marketing, you’ll be amazed at the amount of leads you get. Email marketing is one of the best methods to collect leads because it lets you collect data from your customers directly. As a result, your conversion rates will increase, which means you’ll be getting more sales per sale.

 

How does email marketing in India work?

Email marketing in India has evolved tremendously over the last decade. Now, it’s better than ever to start a successful email marketing campaign. The best thing about email marketing in India is that you can send emails anytime, anywhere. With email marketing in India, you can send emails to your customers from their address, and you can also send emails to the address of your prospects. On the other hand, email marketing in India is also limited by the internet infrastructure in India. Since there are so many email addresses in India, email marketing services don’t have the capacity to serve all these addresses. As a result, only a small percentage of the addresses are delivered.

 

Benefits of using Email Marketing for your business:

Better ROI: email marketing is said to provide a better return on investment than social media channels.  Higher Sales: email marketing can significantly increase your sales compared to other digital channels. More Transactional: Email is mostly used for transactional purposes, and that’s why it’s important for your email marketing campaigns to include only transactional content. Long-Term Relationship: Email marketing builds long-term relationships with your customers. These relationships can be very helpful to you in the future. Higher Engagement: If you send emails that are interesting and helpful, then your customers will be more engaged with you, and that's what you want in your business.

 

Disadvantages of using Email Marketing for your business:

Limited Reach: Email marketing services in India have a hard time reaching out to all the customers, so you’re only going to get a small percentage of the recipients. Limited Data: Email marketing services in India are not very good at storing data, so you won’t be able to store the data of your customers. Limited ROI: Since you won’t be able to reach out to all the recipients, you won’t be able to know the ROI of your email marketing campaign. - Expensive: Email marketing services in India are usually very expensive.

 

Conclusion:

There’s no doubt that email marketing is one of the most effective digital marketing strategies. If you want to grow your business, you need to start using email marketing services right now. With email marketing, you can collect data directly from your customers and send them helpful content on a regular basis. Email marketing is one of the best ways to boost sales and build relationships with your customers. Start sending emails to your customers with their address, and also send emails to your prospects as well. If you follow these steps, then you’ll be able to enjoy all the benefits of using email marketing.